BrandCommitment in product / brand research

BrandCommitment in product / brand research

You have a lot of consumers, but you are not sure whether they are loyal?  Your sales are not stable – rising and dropping. Why is this so? Do your consumers choose the competitors’ products? If yes, then why and which consumers?
BrandCommitment, research of commitment to a brand, will help you find the answers to your questions.

BrandCommitment model helps to:

• Ascertain the level of brand commitment;
• Find an appropriate communication strategy;
• Focus on brand potential;
• Ascertain the brands that pose highest threats to the brand under analysis;
• Find out the causes of these threats;
• Determine the factors that strengthen the commitment to your or your competitors’ brand;
• Long-term monitoring helps to predict potential future problems and threats related to brand commitment;

BrandCommitment model also includes an image research, which allows:

• Analyse  and compare brand image in different categories of consumers and non-consumers;
• Distinguish the features of brand image which are important to committed, well-disposed and risk consumers;
• Determine the features attributed to competing brands.