BrandCommitment in product / brand research

 

You have a lot of consumers, but you are not sure whether they are loyal?  Your sales are not stable – rising and dropping. Why is this so? Do your consumers choose the competitors’ products? If yes, then why and which consumers?
BrandCommitment, research of commitment to a brand, will help you find the answers to your questions.

BrandCommitment model helps to:

  • Ascertain the level of brand commitment;
  • Find an appropriate communication strategy;
  • Focus on brand potential;
  • Ascertain the brands that pose highest threats to the brand under analysis;
  • Find out the causes of these threats;
  • Determine the factors that strengthen the commitment to your or your competitors’ brand;
  • Long-term monitoring helps to predict potential future problems and threats related to brand commitment;

BrandCommitment model also includes an image research, which allows:

  • Analyse  and compare brand image in different categories of consumers and non-consumers;
  • Distinguish the features of brand image which are important to committed, well-disposed and risk consumers;
  • Determine the features attributed to competing brands.

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HEADQUATERS & COMPANY DETAILS
RAIT LTD
Laisvės av. 60, 14fl.
LT-05120 Vilnius, Lietuva
Phone.: +370 5 269 12 47
Fax.: +370 5 269 12 48
E-mail: info@rait.lt
Company code: 125996770
VAT number: LT259967716
Bank: AB SEB
LT68 7044 0600 0162 4109
Bank code: 70440
RAIT LATVIA LTD
Z.A.Meierovica blv. 16-6
LV-1050 Riga, Latvia
Phone.: +371 2 74 34 000
E-mail: info@rait.lv
Company code: 40103816473
VAT number: LV40103816473
Bank: AS SWEDBANK
LV61HABA0 5510 3881 4827
Bank code: HABALV22 
FAKTUM & ARIKO LTD
Tatari str. 64
10134  Tallinn, Estonia
Phone.: +372 611 6018
E-mail: info@faktum-ariko.ee
Company code: 10892011
VAT number:  EE100789195
Bank: Swedbank
EE122200221020676840
Bank code: HABAEE2X 
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