Focus Group Discussion (FGD)
FGD is a method of qualitative survey intended to find out the opinions, attitudes, experiences and beliefs of consumers related to the product, service, concept, promotion, idea or packaging under analysis.
This method is based on a methodological provision that each product, commodity or service has a specific reflection in the consciousness of consumers, which provides the basis for development and management of brands.
During a discussion, the moderator asks the participants questions according to a preset scenario.
The discussions take place in a designated room with a one-way mirror and audio/video equipment.
8-10 respondents participate in a discussion.
A discussion takes up to 2 hours.
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