In-Hall Test (CLT)
In-hall tests are used to find out which of the existing concepts has the most acceptable taste, shape, package or idea. During in-hall tests, the respondents test (taste, touch, observe, try out, consume, etc.) different products according to preset evaluation criteria.
Blind testing is used during in-hall tests to evaluate the qualities and features of a product/commodity, where the respondent cannot see the original package or distinctive features of a product, thus avoiding the effect of the brand on evaluation of the product.