Mini Focus Group Discussion (Mini-FGD)
Mini-FGD is a method of qualitative survey intended to find out the opinions, attitudes, experiences and beliefs of consumers related to the product, service, concept, promotion, idea or packaging under analysis.
This method is based on a methodological provision that each product, commodity or service has a specific reflection in the consciousness of consumers, which provides the basis for development and management of brands.
Mini-FGDs are intended to find out the opinions, attitudes and beliefs of hard-to-reach target groups (e.g., doctors, business owners, lawyers) about a certain product, commodity or service.
Therefore, different from regular FGD, these discussions have fewer participants, i.e. 4-6 respondents.
During a discussion, the moderator asks the participants questions according to a preset scenario.
The discussions take place in a designated room with a one-way mirror and audio/video equipment.
A discussion takes 1.5–2 hours.
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