Mini Focus Group Discussion (Mini-FGD)

Mini-FGD is a method of qualitative survey intended to find out the opinions, attitudes, experiences and beliefs of consumers related to the product, service, concept, promotion, idea or packaging under analysis.

This method is based on a methodological provision that each product, commodity or service has a specific reflection in the consciousness of consumers, which provides the basis for development and management of brands.

Mini-FGDs are intended to find out the opinions, attitudes and beliefs of hard-to-reach target groups (e.g., doctors, business owners, lawyers) about a certain product, commodity or service.

Therefore, different from regular FGD, these discussions have fewer participants, i.e. 4-6 respondents.

During a discussion, the moderator asks the participants questions according to a preset scenario.

The discussions take place in a designated room with a one-way mirror and audio/video equipment.

A discussion takes 1.5–2 hours.

Would you like to participate in a mini focus group discussion? Sign up now!

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HEADQUATERS & COMPANY DETAILS
RAIT LTD
Švitrigailos str. 11M,
LT-03223 Vilnius, Lietuva
Phone.: +370 5 269 12 47
E-mail: info@raitgroup.com
Company code: 125996770
VAT number: LT259967716
Bank: AB SEB
LT68 7044 0600 0162 4109
Bank code: 70440
RAIT CR BALTIC LTD
Lāčplēša str. 27-2
LV1011 Riga, Latvia
Phone.: +371 67356202
E-mail: info@raitgroup.com
Company code: 40103816473
VAT number: LV40103816473
Bank: AS SWEDBANK
LV61HABA0 5510 3881 4827
Bank code: HABALV22 
RAIT Faktum & Ariko LTD
Tatari str. 64
EE10134  Tallinn, Estonia
Phone.: +372 6 684 530
E-mail: info@raitgroup.com
Company code: 10892011
VAT number:  EE100789195
Bank: Swedbank
EE122200221020676840
Bank code: HABAEE2X 
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