• GfK Custom Research Baltic and RAIT have merged operations in the Baltics.
    The joint company has a team of 40 people.
    GfK Baltics is renamed to RAIT and will continue operations as before in partnership with global GfK.
    The deal does not include GfK Retail and Technology part.


Client: International Business School at Vilnius University

Date: 2014

Aims of the research

Analyse the attitude of Lithuanian population towards business and level of entrepreneurship and to analyse the factors that prevent or promote entrepreneurship in Lithuania.

Survey methods and sample

In total, 2,000 telephone interviews (CATI) were carried out.

Target group and sample: 2,000 residents of Lithuania polled by telephone.