PrefTrail is a survey instrument which allows evaluating sales effectiveness and marketing success in competing markets. This survey instrument measures the dynamics of market and marketing based on the structure of consumer’s choices.
PrefTrail employs research techniques of both quantitative (market effectiveness) and qualitative (communication messages) research and thus, reflects market situation and prompts successful marketing strategies.
is suitable for monitoring market/marketing effectiveness and consumer’s choices in rapidly changing market, pharmaceutical surveys (prescription monitoring) and media surveys.
components may be used as independent and self-sufficient instruments or be easily integrated in any market research (including the periodic Omnibus survey).