What is the awareness and perception of a brand?
RAIT team will help you find out the actual and desired brand position, which is influenced by emotional and rational factors.
This information is essential, because it allows planning further steps, which can help you change the brand positioning in your desired direction.
RAIT team will help you determine current awareness of your brand or product. How do consumers and non-consumers perceive it? What are the advantages and shortcomings of this brand/product?