What is a prosumer?

  • A new-generation consumer, who understands marketing and is more demanding;
  • Actively searches for information and takes interest in opinions of others;
  • Actively shares their opinion and experiences with others;
  • A leader of attitudes and behaviour;
  • A person who can tell today what the people will want tomorrow.

Why talking to prosumers is worthwhile?

  • Prosumers are essential for understanding the future behaviour of company, category or product consumers today;
  • Prosumers predict what the consumers will think, feel, say or buy in the next 6-18 months;
  • They are especially useful in testing the ideas of new products;
  • They may be helpful in measuring future potential and understanding:
  • Which market sector/category has the greatest future potential?
  • Which brand has the greatest growth potential?
  • Which consumer segment has the greatest potential?
  • What will the needs and desires of consumers be in the future?

15–25 % of consumers of the world may be attributed to the category of prosumers. According to our data, around 8 % of internet users in Lithuania are prosumers.

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HEADQUATERS & COMPANY DETAILS
RAIT LTD
Laisvės av. 60, 14fl.
LT-05120 Vilnius, Lietuva
Phone.: +370 5 269 12 47
Fax.: +370 5 269 12 48
E-mail: info@rait.lt
Company code: 125996770
VAT number: LT259967716
Bank: AB SEB
LT68 7044 0600 0162 4109
Bank code: 70440
RAIT LATVIA LTD
Z.A.Meierovica blv. 16-6
LV-1050 Riga, Latvia
Phone.: +371 2 74 34 000
E-mail: info@rait.lv
Company code: 40103816473
VAT number: LV40103816473
Bank: AS SWEDBANK
LV61HABA0 5510 3881 4827
Bank code: HABALV22 
FAKTUM & ARIKO LTD
Tatari str. 64
10134  Tallinn, Estonia
Phone.: +372 611 6018
E-mail: info@faktum-ariko.ee
Company code: 10892011
VAT number:  EE100789195
Bank: Swedbank
EE122200221020676840
Bank code: HABAEE2X 
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