Van Westendorp Test – Price Sensitivity Meter (PSM)

 

Respondents’ answers registered by this method allow ascertaining the perception of product value and finding out how much a respondent is willing to pay for the product.  This method is based on an assumption that each group of products/services has a certain interval of prices that a consumer is willing to pay for a particular product/service. This price interval is limited by a too high price, which would not be paid by a consumer, and a too low price, which would raise doubt about quality.

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HEADQUATERS & COMPANY DETAILS
RAIT LTD
Laisvės av. 60, 14fl.
LT-05120 Vilnius, Lietuva
Phone.: +370 5 269 12 47
Fax.: +370 5 269 12 48
E-mail: info@rait.lt
Company code: 125996770
VAT number: LT259967716
Bank: AB SEB
LT68 7044 0600 0162 4109
Bank code: 70440
RAIT LATVIA LTD
Z.A.Meierovica blv. 16-6
LV-1050 Riga, Latvia
Phone.: +371 2 74 34 000
E-mail: info@rait.lv
Company code: 40103816473
VAT number: LV40103816473
Bank: AS SWEDBANK
LV61HABA0 5510 3881 4827
Bank code: HABALV22 
FAKTUM & ARIKO LTD
Tatari str. 64
10134  Tallinn, Estonia
Phone.: +372 611 6018
E-mail: info@faktum-ariko.ee
Company code: 10892011
VAT number:  EE100789195
Bank: Swedbank
EE122200221020676840
Bank code: HABAEE2X 
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