RAIT > RAIT solutions for your business > Prosumers (consumers who could potentially help you to manage and develop the category)

Prosumers (consumers who could potentially help you to manage and develop the category)

Who is a prosumer?

  • A new-generation consumer, who understands marketing and is more demanding;
  • Actively searches for information and takes interest in opinions of others;
  • Actively shares their opinion and experiences with others;
  • A leader of attitudes and behaviour;
  • A person who can tell today what the people will want tomorrow.

Why talking to prosumers is worthwhile?

  • Prosumers are essential for understanding the future behaviour of company, category or product consumers today;
  • Prosumers predict what the consumers will think, feel, say or buy in the next 6-18 months;
  • They are especially useful in testing the ideas of new products;
  • They may be helpful in measuring future potential and understanding:
  • Which market sector/category has the greatest future potential?
  • Which brand has the greatest growth potential?
  • Which consumer segment has the greatest potential?
  • What will the needs and desires of consumers be in the future?

15–25% of consumers of the world may be attributed to the category of prosumers. According to our data, around 8% of internet users in Lithuania are prosumers.

prosumers-rait-group
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