After analyzing the specifics of your business, RAIT team can help to create individual key performance indicators that will make it easier to evaluate and track the company’s performance.

This method of data collection is generally chosen to carry out a market review. Depending on the aims of the survey, different statistical data, indicators, publicly available data of previous surveys are collected, analysed and conclusions and recommendations are presented.

Respondents’ answers registered by this method allow ascertaining the perception of product value and finding out how much a respondent is willing to pay for the product. This method is based on an assumption that each group of products/services has a certain interval of prices that a consumer is willing to pay for a particular product/service. This price interval is limited by a too high price, which would not be paid by a consumer, and a too low price, which would raise doubt about quality.

Net Promoter Score (NPS) measures what proportion of customers are Promoters – those who are the most likely to recommend the services of the company to others, and what proportion are Detractors who would not recommend the company or even express their dissatisfaction with the services provided by the company.

The higher the NPS, the greater the potential of a company for growth and development, because besides traditional advertising and marketing, it is being promoted by word of mouth, which undoubtedly has a considerable effect on sales and number of customers of a company.

We use eye-tracking technology in our surveys to evaluate visual material (advertisements, websites, etc.). This technology traces eye movement and focus of gaze. It helps to determine what the respondents notice and how they perceive it as well as whether the elements tested perform their function: Are they noticed? Do they convey a desired message? Eye movement trajectory allows evaluating which elements of a website are easy to notice and which ones need additional technical solutions. The use of eye-tracking allows maximising the effect of visual elements and websites and thus achieving the best results.

Who is a prosumer?

• A new-generation consumer, who understands marketing and is more demanding;
• Actively searches for information and takes interest in opinions of others;
• Actively shares their opinion and experiences with others;
• A leader of attitudes and behaviour;
• A person who can tell today what the people will want tomorrow.

Why talking to prosumers is worthwhile?

• Prosumers are essential for understanding the future behaviour of company, category or product consumers today;
• Prosumers predict what the consumers will think, feel, say or buy in the next 6-18 months;
• They are especially useful in testing the ideas of new products;
• They may be helpful in measuring future potential and understanding:

• Which market sector/category has the greatest future potential?
• Which brand has the greatest growth potential?
• Which consumer segment has the greatest potential?
• What will the needs and desires of consumers be in the future?

15–25% of consumers of the world may be attributed to the category of prosumers. According to our data, around 8% of internet users in Lithuania are prosumers.