RAIT > Quantitative research > Mystery Shopping

Mystery Shopping

Insightful and authentic: Experience your business from your customers’ perspective with mystery shopping

At RAIT, we collaborate with our sister company Dive to offer mystery shopping services that provide valuable insights into your customer experience. Our mystery shoppers act as regular customers, evaluating every aspect of your service—from initial contact to purchase—ensuring you receive genuine and valuable feedback.

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Why use mystery shopping?


It provides real-world feedback by allowing you to observe genuine customer interactions and experiences, giving you valuable insights. You can identify areas for improvement in your service delivery, staff performance, and overall customer satisfaction. Mystery shopping also offers a competitive analysis, helping you compare your customer experience against competitors to pinpoint strengths and weaknesses. Additionally, it ensures that your staff complies with company standards and regulatory requirements.

When to use mystery shopping 

  • To evaluate the customer service experience across multiple locations.
  • For quality assurance and to ensure compliance with company standards.
  • To assess the effectiveness of staff training programs. 
  • To benchmark against competitors and industry standards.
  • To make sure you prioritize initiatives that have a real impact on the customer experience.

Benefits of Mystery Shopping

Enhanced customer experience: Improve customer satisfaction by identifying and addressing service gaps.
Actionable insights: Receive detailed feedback that you can use to implement immediate improvements.
Broad coverage: Our extensive geographical reach allows us to conduct mystery shopping in various markets, providing a comprehensive view of your service quality.
Confidential and objective: Our mystery shoppers remain anonymous, ensuring unbiased and honest evaluations.
Provides focus: What gets measured gets done. Regular mystery shopping surveys signal to your employees that customer service is a priority and should always come first.

Our Process

Tailored scenarios: We develop specific shopping scenarios based on your business objectives, ensuring relevant and actionable insights.
Experienced shoppers: Our mystery shoppers have experience in observing and reporting on all aspects of the customer experience, providing detailed and objective feedback.
Geographical coverage: With on-ground shoppers in all Nordic countries, The Baltics and in Poland we offer extensive coverage to match your company footprint.
Data collection: We use structured observation forms and guidelines to ensure consistency and reliability in the data collected.
Analysis and reporting: Our team analyzes the feedback to provide you with clear, actionable insights and full reports.
Members of MSPA: Dive are members of the Mystery Shopping Professional Association ensuring we follow the highest business and ethical standards set both by the organisations we belong to and by the law of the countries we work in.

Get Started with RAIT Leverage the power of mystery shopping to elevate your customer experience and stay ahead of the competition. Contact us today to learn more about our mystery shopping services and how we can customize them to meet your specific needs.

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