In order to successfully introduce a new product in the market, preliminary market capacity and attitude of potential consumers are worth knowing: Are the consumers ready for a new product? What benefit do they expect from it? What could the situations of using the product be? How and through which channels should the product or service be communicated? This information presented by RAIT team will help you set the guidelines for communication strategy as well as specify the directions of competition strategy and positioning.

Having carried out a survey, RAIT team will determine whether there is a need for a new product, service or package. Is the new package functionally appropriate? How is it assessed in comparison to competitors’ packages? What are its advantages and shortcomings? Is it suitable for the product and does it meet the customers’ expectations?