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Qualitative research Archives - RAIT https://raitgroup.com/en/service_category/qualitative-research/ Market Research Company in the Baltics & Nordics Wed, 31 Mar 2021 12:34:52 +0000 en-US hourly 1 https://raitgroup.com/wp-content/uploads/2021/04/cropped-stats-1-32x32.png Qualitative research Archives - RAIT https://raitgroup.com/en/service_category/qualitative-research/ 32 32 Focus Group Discussion (FGD) https://raitgroup.com/paslaugos/focus-group-discussion-fgd/ Fri, 19 Jun 2020 09:02:07 +0000 https://raitgroup.com/paslaugos/fokusuotos-grupines-diskusijos-fgd/ FGD is a method of qualitative survey intended to find out the opinions, attitudes, experiences and beliefs of consumers related to the product, service, concept, promotion, idea or packaging under analysis.

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Focus Group Discussion (FGD)

This method is based on a methodological provision that each product, commodity or service has a specific reflection in the consciousness of consumers, which provides the basis for development and management of brands.

Focus groups can be divided into several categories.

Regular group: 8-10 respondents participate in the discussion which takes place in special rooms with one-way mirror and video/audio equipment. The discussion lasts up to 2 hours.

The mini-FGD is attended by 4-6 respondents. It is designed to find out the opinions, attitudes, and beliefs of hard-to-reach target groups (for example, doctors, business owners, lawyers) about a certain product, item or service.

Disccusion online: this method is different because the discussion takes place using a computer program. This give you an opportunity to invite people from various cities to the same FGD which wouldn’t be possible on site. The discussion is administrated by the moderator over ZOOM or any other platform.

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]]> In-Depth Interview (IDI) https://raitgroup.com/paslaugos/in-depth-interview-idi/ Fri, 03 Jul 2020 11:16:34 +0000 https://raitgroup.com/paslaugos/giluminiai-interviu-idi/ This method focuses on one respondent at a time and is used to find out the respondent’s detailed opinion, views, and attitudes on a particular topic, e.g., evaluation of new products or service packages introduced to the market.

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In-Depth Interview (IDI)

This is the method that can provide very accurate and particular responses as well as comprehensive and varied knowledge about the experiences, opinions, and motives of individuals, which cannot be obtained from a focus group discussion. IDI method is usually applied to interview experts and B2B representatives. During an interview, the moderator asks the respondent questions according to a preset scenario.

This method can also be used online, giving the respondent the opportunity to feel cosy and comfortable using a computer in his/her own space.

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]]> Online community https://raitgroup.com/paslaugos/online-community/ Fri, 03 Jul 2020 11:30:07 +0000 https://raitgroup.com/paslaugos/internetine-bendruomene/ We have a unique online platform where people from Vilnius, Kaunas and Klaipėda discuss various topics that concern you.

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Online community

It is an online community opetaring in Lithuania of up to 50 members, 18-45-year olds and people of various socio-demographic characteristics from Vilnius, Kaunas and Klaipėda.

They periodically join the online platform where they discuss on various topics.

The standard community is always on, where the discussion lasts from 2 days to a year.

These are advisors on various issues!

THE INTERNET COMMUNITY IS USED FOR A QUICK AND DIRECT COMMUNICATION WITH A USER:

  • Understand people’s moods, needs and behaviors
  • Find inspiration, new ideas
  • Test, feel the acceptability of ideas among users
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