Quantitative surveys involve the use of structured questionnaires developed and customized to the client’s needs by professionals of economics and marketing. The main aim of quantitative surveys is to poll a certain portion (sample) of the target group using a structured questionnaire and, having analyzed the obtained data, to generalize the results for the whole population.

When can surveys be conducted on the web?

Web interviewing is used when the target group uses the internet, i.e., the number of internet users in the target group is sufficient to ensure data validity. Web interviews are conducted using panels (interactive database of respondents, who have given prior consent to participate in surveys).

Quantitative surveys involve the use of structured questionnaires developed and customized to the client’s needs by professionals of economics and marketing. The main aim of quantitative surveys is to poll a certain portion (sample) of the target group using a structured questionnaire and, having analyzed the obtained data, to generalize the results for the whole population.

When are surveys conducted by telephone?

Telephone interviewing is used when the target group is easy to reach by telephone (e.g., company managers, doctors, clients of a company, etc.) and the survey is short and does not involve visual material. The population is also polled by telephone using quota sampling.

Quantitative surveys involve the use of structured questionnaires developed and customized to the client’s needs by professionals of economics and marketing. The main aim of quantitative surveys is to poll a certain portion (sample) of the target group using a structured questionnaire and, having analyzed the obtained data, to generalize the results for the whole population.

When are surveys conducted by face-to-face interviews?

Face-to-face interviewing is used when the target group is hard to reach by telephone and internet or when the aim of the research is to carry out a representative survey. This method is also handy when a survey is complex, long and involves additional means (e.g., visual material).

Product, package and concept tests are used to find out which of the existing concepts has the most acceptable taste, shape, package or idea. During the tests, the respondents test (taste, touch, observe, try out, consume, etc.) different products according to preset evaluation criteria.

Blind test?

Blind testing is used during the tests to evaluate the qualities and features of a product/commodity, where the respondent cannot see the original package, brand or other distinctive features of a product, thus avoiding the effect of the brand on evaluation of the product.

This method is used to evaluate the efficiency and service quality of employees who service the customers directly. During the survey, the mystery shopper imitates the behaviour of an actual consumer and thus, investigates the strengths and weaknesses of service processes. The efficiency of analysed processes is evaluated according to preset service standards.

We carry out these surveys in cooperation with Dive 

This research method is perfect for assessing the situation: measuring flow, identifying customer/visitor behavior and evaluating the visibility of advertising or products.