RAIT > Quantitative research > Face-to-face interviews

Face-to-face interviews

Quantitative surveys involve the use of structured questionnaires developed and customized to the client’s needs by professionals of economics and marketing. The main aim of quantitative surveys is to poll a certain portion (sample) of the target group using a structured questionnaire and, having analyzed the obtained data, to generalize the results for the whole population.

When are surveys conducted by face-to-face interviews?

Face-to-face interviewing is used when the target group is hard to reach by telephone and internet or when the aim of the research is to carry out a representative survey. This method is also handy when a survey is complex, long and involves additional means (e.g., visual material).

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