What you get
- A clear segmentation model with defined market groups
- Deep insight into needs, behaviours, and decision barriers
- Prioritisation of segments with the highest growth potential
- Action plans tailored to your sales, marketing, and product teams
- Tools and formats for organisation-wide understanding and alignment
We also offer creative formats – like “pixiebooks” and short videos — to bring your segments to life in a way that’s memorable and actionable.
Beyond segmentation: category understanding
In many cases, market segmentation is only part of the picture. To fully understand what drives choice, you need to understand how people interact with your entire category — not just your brand.
RAIT offers category understanding studies that explore:
- What needs the category fulfils in people’s lives
- How different market segments perceive and navigate options
- Where unmet needs, whitespace, or innovation opportunities exist
This broader perspective helps you frame your offering more effectively, identify growth areas, and position your brand in ways that resonate deeply with target groups.
Let’s uncover your most valuable segments
Segmentation isn’t about complexity – it’s about clarity. And clarity drives action.
Want to know which market segments offer the greatest potential? Or how to activate them effectively across your organisation?