RAIT > Quantitative research > Telephone survey

Telephone survey

Efficient and direct: Connect with your audience through telephone surveys

At RAIT, we deliver high-quality telephone surveys that provide reliable and actionable insights for your business. Telephone interviewing is an effective method when your target group is accessible by phone, such as company managers, clients, farmers, doctors, and other professionals.

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What is a telephone survey?

A telephone survey is a method of data collection where trained interviewers engage directly with respondents over the phone. This approach allows for more in-depth discussions, immediate clarifications, and more accurate responses, particularly when targeting professionals who are often too busy for other survey formats.

When to use it

  • When your target audience is better reached by phone rather than online or in-person.
  • For surveys that are concise and do not require the presentation of visual materials.
  • When immediate feedback is needed for time-sensitive decisions.
  • To collect data from specific professional groups, such as managers, clients, farmers, doctors.

Why choose telephone survey?

Telephone surveys offer several key advantages that make them an effective method for reaching certain audiences. With the personal touch of a live conversation, respondents can provide more nuanced answers and ask for clarification when needed. This often leads to higher response rates, particularly with professionals who may not have time to complete online or mail surveys.

Telephone surveys also provide timely feedback, allowing businesses to quickly gather and process data. This method is highly versatile, making it ideal for a wide range of industries and respondent types, from healthcare to corporate sectors.

Benefits 

  • Cost-effective: Telephone surveys can be more affordable than face-to-face interviews while still providing high-quality data.
  • Flexibility: Adaptable to different research needs and timelines.
  • Confidentiality: Ensures respondent anonymity, encouraging honest and accurate responses.
  • Quality Control: Our rigorous training and monitoring processes guarantee the highest standards of data collection.

Our Process

Targeted sampling: We use quota sampling to ensure a representative sample of your desired population. This method helps us to accurately reflect the demographics and characteristics of your target audience.
Experienced interviewers: Our trained interviewers are skilled in engaging respondents, ensuring high response rates and quality data.
Local expertise: We cover several markets in Northern Europe.This provides us with local interviewers that conduct the surveys in the respondent’s native language. This allows them to fully express their thoughts and provide a more accurate and authentic response with all details needed.
Data collection: We gather data through structured and consistent interview protocols, ensuring reliability and comparability of responses.
Analysis and reporting: Our team processes the collected data to provide you with clear, relevant insights and comprehensive reports.

Get Started with RAIT

Leverage the power of telephone surveys to gain deep insights into your market and make informed decisions. Contact us today to learn more about our telephone survey services and how we can tailor them to meet your specific needs.

 

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