Quantitative surveys involve the use of structured questionnaires developed and customized to the client’s needs by professionals of economics and marketing. The main aim of quantitative surveys is to poll a certain portion (sample) of the target group using a structured questionnaire and, having analyzed the obtained data, to generalize the results for the whole population.
When can surveys be conducted on the web?
Web interviewing is used when the target group uses the internet, i.e., the number of internet users in the target group is sufficient to ensure data validity. Web interviews are conducted using panels (interactive database of respondents, who have given prior consent to participate in surveys).