Uncover important insights with our market research services
RAIT team will select a suitable market research model for your business situation, prepare tools, collect data, analyse the results and provide conclusions and recommendations for further implementation in daily activities.
Advertising testing can be very complex: involving both qualitative and quantitative analysis of advertising. The research includes testing ideas, concepts, visuals, audio and video.
Key indicators for identifying and monitoring the current and desired brand position in a competitive environment.
The purpose of the research is to understand the satisfaction of employees with various work-related aspects (work environment, processes, communication, remuneration, direct manager’s performance, etc.) to assist in personnel planning activities within your organization.
This type of research includes the analysis of consumer behavior and habits in order to formulate long-term strategies for important decision making or developing plans for change.
The results of these surveys are often seen in the press: this survey is most often used to measure general public views on certain issues.
Happy customers are much more likely to be also loyal customers. Customer satisfaction surveys provide an opportunity to find out what users of your services like and what needs to be improved. Surveys are usually done in two ways: immediately after the service is provided or at certain time intervals.
For a successful launch of a new product or service, it is worth knowing what the preliminary market capacity and potential is: Are the consumers ready for a new product? What benefits do they expect from it? What could the situations of product usage be? How and through which channels should the launch of the product or service be communicated? And who is the target audience for this product or service?
The main objective of this approach is to understand the competences and skills of the managerial staff withing the company – to obtain a detailed evaluation from a variety of sources: manager, subordinates, colleagues and self-estimation.
Product or concept testing can be carried out in specially prepared premises or in the respondents’ homes as well as online to find out the most acceptable taste, shape, packaging or even idea.
Web interviewing is used when the number of internet users in the target group is sufficient to ensure data validity. Web interviews are conducted using panels (interactive database of respondents, who have given prior consent to participate in surveys). These surveys are also conducted according to the provided contact list of customers or employees.
Telephone interviewing is used when the target group is easily accessible by telephone (e.g., company managers, clients, doctors, etc.) and the survey is short and does not involve visual material. The population is also interviewed by phone using quota sampling.
Face-to-face interviews are carried out when the target group is hard to reach by phone and internet or when the aim of the research is to conduct a representative survey of the entire population or visitors of a specific place. This method is also handy when a survey is complex, long, and involves additional means (e.g., visual material).
These tests involve a product or concept testing carried out in specially prepared premises or in the respondents’ homes to find out the most acceptable taste, shape, packaging or even idea.
This method is used to evaluate the efficiency and service quality of employees who service the customers directly.
This research method is perfect for assessing the situation: measuring flow, identifying customer/visitor behavior and evaluating the visibility of advertising or products.
FGD is a method of qualitative survey intended to find out the opinions, attitudes, experiences and beliefs of consumers related to the product, service, concept, promotion, idea or packaging under analysis.
This method focuses on one respondent at a time and is used to find out the respondent’s detailed opinion, views, and attitudes on a particular topic, e.g., evaluation of new products or service packages introduced to the market.
We have a unique online platform where people from Vilnius, Kaunas and Klaipėda discuss various topics that concern you.
After analyzing the specifics of your business, RAIT team can help to create individual key performance indicators that will make it easier to evaluate and track the company’s performance.
This method of data collection is generally chosen to carry out a market review.
The answers of the respondents registered by this method allow ascertaining the perception of product value and finding out how much a respondent is willing to pay for the product.
Net Promoter Score (NPS) is intended to find out the likelihood of customers to recommend the company or its services to others.
We use eye-tracking technology in our surveys to evaluate visual material (advertisements, websites, etc.).
15–25% of consumers of the world may be attributed to the category of prosumers.
Base your business decisions on solid, empirical data. Whether you’re launching a new product or expanding into new territories, our extensive network ensures that your market research is accurate, comprehensive, and representative of the regions you’re targeting. With RAIT, you can confidently make strategic decisions that are informed by data from multiple markets, all while maintaining consistency and quality in your research approach.
At RAIT, we believe in building strong, long-term partnerships with our clients. Our approach to market research is collaborative, ensuring that we work closely with you to understand your specific needs and objectives.
Benefit from our on-ground presence in Estonia, Lithuania, Latvia, Denmark, and Sweden, coupled with our broad international reach. RAIT combines deep local market understanding with extensive international expertise to provide insights that are both relevant and actionable. Our teams have deep knowledge of local consumer behavior, cultural differences, and market dynamics. At the same time, our international experience ensures that your strategies are aligned with global trends and best practices.
Access real-time analytics and insights through an advanced experience management platform. RAIT, in collaboration with Synopticom, offers a cutting-edge Customer Experience (CX) dashboard and solution software that allows businesses to manage and enhance customer satisfaction across all touchpoints.
RAIT serves as a one-stop shop for all your market research needs. We offer a full spectrum of services, from qualitative and quantitative research to advanced analytics and strategic consulting. Our integrated approach means you can manage your entire research project with a single partner, saving time and resources while ensuring consistency and quality throughout the process.
Conducting multi-national studies with RAIT is seamless and efficient, thanks to our well-established presence in multiple countries. We manage the complexities of multi-national projects, from coordinating fieldwork to standardizing methodologies, ensuring that your data is comparable across markets.
Reach out today to discover how our market research services can assist your business strategies and future growth.