Insightful and authentic: Experience your business from your customers’ perspective with mystery shopping
Mystery Shopping
At RAIT, we collaborate with our sister company Dive to offer mystery shopping services that provide valuable insights into your customer experience. Our mystery shoppers act as regular customers, evaluating every aspect of your service—from initial contact to purchase—ensuring you receive genuine and valuable feedback.
Why use this survey?
Mystery shopping is a highly effective tool for improving customer service by providing real, objective feedback on how your business is performing. Whether it’s through mystery shopping, mystery calling, or mystery web, this approach helps evaluate customer experiences across multiple locations and channels. It ensures that quality standards are being met and allows you to assess the impact of staff training. You can also compare your performance against competitors, helping to identify strengths and areas for improvement. The objective nature of these methods ensures unbiased insights and gives you the chance to learn from best practices within your organization, improving consistency and overall service quality. This helps you focus on what truly impacts customer satisfaction and make targeted improvements where needed.
Benefits of Mystery Shopping
- Improved customer experience: Improve customer satisfaction by identifying and addressing service gaps.
- Actionable insights: Receive detailed feedback that you can use to implement immediate improvements.
- Broad coverage: Our extensive geographical reach allows us to conduct mystery shopping in various markets, providing a comprehensive view of your service quality.
- Confidential and objective: Our mystery shoppers remain anonymous, ensuring unbiased and honest evaluations.
- Provides focus: What gets measured gets done. Regular mystery shopping surveys signal to your employees that customer service is a priority and should always come first.
What is mystery shopping?
Mystery shopping is a method where trained evaluators pose as regular customers to assess and measure the quality of customer service, product offerings, and overall customer experience. This technique provides businesses with real-world insights into how their services and products are being delivered and perceived by customers, enabling them to identify strengths and areas for improvement.
Our Process
Tailored scenarios: We develop specific shopping scenarios based on your business objectives, ensuring relevant and actionable insights.
Experienced shoppers: Our mystery shoppers have experience in observing and reporting on all aspects of the customer experience, providing detailed and objective feedback.
Geographical coverage: With on-ground shoppers in all Nordic countries, The Baltics and in Poland we offer extensive coverage to match your company footprint.
Data collection: We use structured observation forms and guidelines to ensure consistency and reliability in the data collected.
Analysis and reporting: Our team analyzes the feedback to provide you with clear, actionable insights and full reports.
Members of MSPA: Dive are members of the Mystery Shopping Professional Association ensuring we follow the highest business and ethical standards set both by the organisations we belong to and by the law of the countries we work in.
Get Started with RAIT
Use mystery shopping to elevate your customer experience and stay ahead of the competition. Contact us today to learn more about our mystery shopping services and how we can customize them to meet your specific needs.
