Product or concept testing can be carried out in specially prepared premises or in the respondents’ homes as well as online to find out the most acceptable taste, shape, packaging or even idea.
Product testing or concept testing
At RAIT, we provide extensive testing services to help you refine your products, packaging, and concepts before they hit the market. These tests are conducted in specially prepared premises or in respondents’ homes, offering real-world consumer insights into what makes your product or concept most appealing to your target audience. Sometimes we use bind testing. Blind testing is used during the tests to evaluate the qualities and features of a product/commodity, where the respondent cannot see the original package, brand or other distinctive features of a product, thus avoiding the effect of the brand on evaluation of the product.
When to use it
At RAIT, we guide you through a structured and thorough process to ensure that your product, package, and concept testing delivers actionable insights:
- When introducing a new product, packaging, or concept and needing consumer validation.
- To compare different versions or prototypes to determine the most appealing option.
- For iterative testing during the development process to continually refine and enhance your offering.
- To understand specific consumer preferences regarding taste, shape, design, and usability.
Why use product testing or concept testing?
Product and concept testing is essential for gaining valuable consumer insights. It allows you to understand how real consumers perceive your product, packaging, or concept, ensuring it aligns with their needs and preferences. Through this process, you can identify both strengths and areas for improvement, helping you refine and optimize your offering. Additionally, testing provides a competitive edge by offering a deeper understanding of market trends and consumer preferences, enabling you to stay ahead of the competition. Finally, it helps limit risk by validating concepts and designs before committing to a full-scale launch, reducing the likelihood of product failure.¨
Benefits of testing
- Real-world insights: Gain authentic feedback from real consumers in realistic settings.
- Detailed feedback: Obtain in-depth insights into specific aspects of your product or concept, including taste, design, and usability.
- Continuous refinement: Conduct multiple rounds of testing to refine and perfect your offering based on direct consumer feedback.
- Tailored approach: Customize testing protocols to match your specific needs and research objectives.
- Actionable insights: Receive detailed reports and recommendations to inform your product development and marketing strategies.
Our Process
Targeted recruitment: We carefully select respondents who match your target demographic to ensure relevant and accurate feedback.
Testing environment: Depending on the nature of the test, we conduct sessions in controlled environments or in respondents’ homes to simulate real-life usage.
Data collection: During the tests, the respondents test different products according to preset evaluation criteria. The product can be tested on for example taste, shape, packaging, and overall concept.
Analysis and reporting: We analyze the data collected to provide you with clear, actionable insights and recommendations for improvement.
Get started with RAIT
Prepare your product for market with our product, package, and concept testing services. Contact us today to learn more about how we can help you fine-tune your offering to meet consumer expectations and achieve market success.
