Market research is the process of gathering, analyzing, and interpreting data about a market, product, or service. It helps businesses understand consumer preferences, market trends, and competitive dynamics. By using both quantitative (surveys, statistical analysis) and qualitative (interviews, focus groups) methods, market research provides actionable insights that helps guide strategic decisions, optimize marketing efforts, and enhance product development. RAIT specializes in delivering high-quality market research solutions tailored to your business needs.
Market research
Why use market research?
Market research offers countless benefits for businesses of all sizes. It helps you gain a deeper understanding of your market, customers, and competitors—while tracking key performance indicators such as NPS, brand awareness, customer engagement, market share, and employee satisfaction. With these metrics, you can make truly informed, data-driven decisions that support both short-term actions and long-term strategy.
Below are just a few examples of how market research adds value to your business. Whether you’re launching a new product, evaluating brand perception, or improving internal processes, the insights you gather can have a measurable impact on your success.
Understand consumer behavior
Market research offers valuable insights into what drives customer decisions. By exploring their preferences and habits, businesses can fine-tune their products, services, and marketing strategies to better align with consumer demands, increasing engagement and satisfaction.
Reduce uncertainties
Launching a new product or service involves risk, but market research helps to minimize uncertainties by identifying potential obstacles and providing data-driven feedback. This process allows businesses to refine their offerings, increasing the likelihood of success.
Identify opportunities
By analyzing trends and emerging consumer needs, market research helps businesses discover growth areas or untapped markets. These insights can be used to guide innovation, allowing companies toseize opportunities ahead of their competitors.
Improve customer satisfaction
Gaining a deeper understanding of customer feedback allows businesses to adjust their products and services. Addressing pain points and enhancing the customer experience leads to higher satisfaction, loyalty, and repeat business.
Improve employee engagement
Market research isn’t just for customers—it can also improve employee engagement. Through surveys and feedback mechanisms, businesses can understand employee satisfaction and identify areas for improvement. This helps foster a positive work environment, improve morale, and boost productivity. If you want to know more about the importance of employee engagement and what drives it – you can download our free Employee Satisfaction Playbook
Stay competitive
Research provides valuable information on competitors’ strengths and weaknesses. By staying informed on market dynamics, businesses can strategically position themselves, adapt quickly to changes, and maintain a competitive edge.
Our Market Research Services:
- Quantitative research: Surveys like for example customer satisfaction, emoployee satisfaction, public opionion, polls, and statistical analysis to capture broad consumer trends.
- Qualitative research: In-depth interviews and focus groups to understand deeper motivations.
- Data Collection: High-quality data from reliable sources through telephone surveys, online surveys, and more.
Benefits of working with RAIT
We provide you with relevant knowledge
Base your business decisions on solid, empirical data. Whether you’re launching a new product or expanding into new territories, our extensive network ensures that your market research is accurate, comprehensive, and representative of the regions you’re targeting. With RAIT, you can confidently make strategic decisions that are informed by data from multiple markets, all while maintaining consistency and quality in your research approach.
We offer a long-term partnership
At RAIT, we believe in building strong, long-term partnerships with our clients. Our approach to market research is collaborative, ensuring that we work closely with you to understand your specific needs and objectives.
We have both global and local expertise
Benefit from our on-ground presence in Estonia, Lithuania, Latvia, Denmark, and Sweden, coupled with our broad international reach. RAIT combines deep local market understanding with extensive international expertise to provide insights that are both relevant and actionable. Our teams have deep knowledge of local consumer behavior, cultural differences, and market dynamics. At the same time, our international experience ensures that your strategies are aligned with global trends and best practices.
We offer CX dashboard and solution software
Access real-time analytics and insights through an advanced experience management platform. RAIT, in collaboration with Synopticom, offers a cutting-edge Customer Experience (CX) dashboard and solution software that allows businesses to manage and enhance customer satisfaction across all touchpoints.
We are your one-stop market research solution
RAIT serves as a one-stop shop for all your market research needs. We offer a full spectrum of services, from qualitative and quantitative research to advanced analytics and strategic consulting. Our integrated approach means you can manage your entire research project with a single partner, saving time and resources while ensuring consistency and quality throughout the process.
We make it easier to conduct multi-national studies
Conducting multi-national studies with RAIT is seamless and efficient, thanks to our well-established presence in multiple countries. We manage the complexities of multi-national projects, from coordinating fieldwork to standardizing methodologies, ensuring that your data is comparable across markets.