Prosumers (consumers who could potentially help you to manage and develop the category)

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Prosumers (consumers who could potentially help you to manage and develop the category)

Who is a prosumer?

A new-generation consumer, who understands marketing and is more demanding;
Actively searches for information and takes interest in opinions of others;
Actively shares their opinion and experiences with others;
A leader of attitudes and behaviour;
A person who can tell today what the people will want tomorrow.

Why talking to prosumers is worthwhile?

Prosumers are essential for understanding the future behaviour of company, category or product consumers today;
Prosumers predict what the consumers will think, feel, say or buy in the next 6-18 months;
They are especially useful in testing the ideas of new products;
They may be helpful in measuring future potential and understanding:

Which market sector/category has the greatest future potential?
Which brand has the greatest growth potential?
Which consumer segment has the greatest potential?
What will the needs and desires of consumers be in the future?

15–25% of consumers of the world may be attributed to the category of prosumers. According to our data, around 8% of internet users in Lithuania are prosumers.