Product, package and concept tests are used to find out which of the existing concepts has the most acceptable taste, shape, package or idea. During the tests, the respondents test (taste, touch, observe, try out, consume, etc.) different products according to preset evaluation criteria.

Blind test?

Blind testing is used during the tests to evaluate the qualities and features of a product/commodity, where the respondent cannot see the original package, brand or other distinctive features of a product, thus avoiding the effect of the brand on evaluation of the product.