Advertising testing can be very complex: involving both qualitative and quantitative analysis of advertising. The research includes testing ideas, concepts, visuals, audio and video.

Key indicators for identifying and monitoring the current and desired brand position in a competitive environment.

The purpose of the research is to understand the satisfaction of employees with various work-related aspects (work environment, processes, communication, remuneration, direct manager’s performance, etc.) to assist in personnel planning activities within your organization.

This type of research includes the analysis of consumer behavior and habits in order to formulate long-term strategies for important decision making or developing plans for change.

The results of these surveys are often seen in the press: this survey is most often used to measure general public views on certain issues.

Happy customers are much more likely to be also loyal customers. Customer satisfaction surveys provide an opportunity to find out what users of your services like and what needs to be improved. Surveys are usually done in two ways: immediately after the service is provided or at certain time intervals.

For a successful launch of a new product or service, it is worth knowing what the preliminary market capacity and potential is: Are the consumers ready for a new product? What benefits do they expect from it? What could the situations of product usage be? How and through which channels should the launch of the product or service be communicated? And who is the target audience for this product or service?

The main objective of this approach is to understand the competences and skills of the managerial staff withing the company – to obtain a detailed evaluation from a variety of sources: manager, subordinates, colleagues and self-estimation.

Product or concept testing can be carried out in specially prepared premises or in the respondents’ homes as well as online to find out the most acceptable taste, shape, packaging or even idea.