In-Depth Interview (IDI)

 

IDI is a method of qualitative survey, where a moderator focuses on each respondent during an interview.  This method is used to find out detailed opinion, attitude and beliefs of a respondent on a particular topic, for example, evaluation of new products or service packages introduced to the market.

This is the method that can provide very accurate and particular responses as well as comprehensive and varied knowledge about the experiences, opinions and motives of individuals, which cannot be obtained from a focus group discussion. IDI method is usually applied to interview experts and B2B representatives.
IDIs take place in a designated room with a one-way mirror and audio/video equipment.
During an interview, the moderator asks the respondent questions according to a preset scenario.

IDI takes around 1–1.5 hours.
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HEADQUATERS & COMPANY DETAILS
RAIT LTD
Laisvės av. 60, 14fl.
LT-05120 Vilnius, Lietuva
Phone.: +370 5 269 12 47
Fax.: +370 5 269 12 48
E-mail: info@rait.lt
Company code: 125996770
VAT number: LT259967716
Bank: AB SEB
LT68 7044 0600 0162 4109
Bank code: 70440
RAIT LATVIA LTD
Z.A.Meierovica blv. 16-6
LV-1050 Riga, Latvia
Phone.: +371 2 74 34 000
E-mail: info@rait.lv
Company code: 40103816473
VAT number: LV40103816473
Bank: AS SWEDBANK
LV61HABA0 5510 3881 4827
Bank code: HABALV22 
FAKTUM & ARIKO LTD
Tatari str. 64
10134  Tallinn, Estonia
Phone.: +372 611 6018
E-mail: info@faktum-ariko.ee
Company code: 10892011
VAT number:  EE100789195
Bank: Swedbank
EE122200221020676840
Bank code: HABAEE2X 
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